The Home Office's PCSO (Police Community Support Officer) campaign has picked up a clutch of awards at the recent Media Week Awards held to celebrate the best of 2007's media campaigns. The PCSO campaign won gold in the Media Spend over £1 million category, bronze in the Media Innovation category as well as the overall Grand Prix prize for being the best of the best. At the heart of the campaign was Beat: Life on the Street, a 6 x 30' awareness-raising documentary series for ITV1, produced by Twofour.

Cerys Adams, head of marketing at the Home Office, said: 'These awards really demonstrate the effectiveness of public sector marketing. Our campaigns beat really strong competition from major brands like Vodafone, HSBC and Unilever.'

Beat: Life on the Street went out in an early Sunday evening slot and performed extremely well with audiences averaging almost 3 million. According to marketing communications giant Omnicom the series was the most watched advertiser-funded series in the UK (IPTV/Futures conference, 14 December 2006).