Expanding media company Twofour has partnered with the Press Association, the UK’s national news agency, to provide coverage for Philips new Look Hot Everyday website. As the Official Garment Care Partner to London Fashion Week, Philips commissioned a series of online films shot and edited by Twofour with the Press Association providing stunning 'gallery' pictures.

These films demonstrate Philips role in the event, from the garment care 'Refresher Service' they offer to designers, to the personal shopper make-over experience open to the public. Viewers will be given style and garment care tips from designers, stylists, fashion journalists, models and the visiting public on how to look hot every day, as well as an exclusive behind-the-scenes look at the glamour and the graft behind the world's premier fashion event.

Olivia Yabsley, Manager of Twofour’s Convergent TV division said: “This commission demonstrates how we can offer brands an entirely new and exciting way to entertain an audience whilst interacting with a product. We will continue to work along side the Press Association to create affordable TV Style programming for brands, portals and other platforms”

The How to look Hot Everyday films will be shot, cut, encoded and uploaded to the Philips website throughout the fashion event. To view the site visit www.philips.com/lookhoteveryday