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26/03/2007
Twofour and Press Association win commission from Philips to produce entertainment content for Look Hot Every Day website

Twofour along with the Press Association has been commissioned by Philips, the Official Garment Care Partner to London Fashion Week, to provide entertainment content for its new website, Look Hot Everyday.

Viewers will be given style and garment care tips from designers, stylists, fashion journalists, models and the public on how to look hot every day. Every fashionista can relate to the makeovers which are full of advice from a celebrity stylist as they preview the 2008 trends, from how to make the most of your figure starting with lingerie to the finishing touches of accessories. The Philips website will also feature a mélange of vox-pop style interviews of inspiring tips from industry gurus. To view the content visit www.philips.com/lookhoteveryday

Commenting on the deal, Olivia Yabsley, Manager of Twofour's Convergent TV division, said: "This commission demonstrates how we can offer brands an entirely new and exciting way to entertain an audience and build a community while interacting with a product.”

John Angeli, Editor PA Multimedia, said: "We are delighted to be working once again with Twofour to provide extensive video coverage for the new website."



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