To accompany the launch of Habitat's new Autumn/Winter 2007 (AW07) collection, Twofour, in collaboration with OMD Fuse, has produced a range of content entitled Every Product Tells a Story to feature on the Habitat website, and to be used internally as a training aid.

The first piece is a series of short films looking at the background of nine of their designers and the story behind the products that they have designed; the second is a 30 second promotional "teaser" from one of the films, Barbara Hulanicki; two others are heavily graphics led, consisting of a 20 second ident that will top and tail programmes on interiors and property such as Location, Location, Location etc on Channel 4 On-Demand; and finally Twofour has produced a 10 minute non-audio piece which will be looped and incorporated into all Habitat store window displays on plasma screens with the new collection.