A classic Mini Cooper, painted in the DSA's colours, was pimped out with a plasma screen TV and custom built video diary software. The Diary Wheels used the well known voice of Big Brother to draw the delegates in for a bit of Q&A fun - but with all answers automatically recorded it proved to be the most successful way to date of getting to the heart of what really matters to DSA staff.

The Diary Wheels forms the centre piece of three, two-day conferences for the DSA which also utilises a touch-screen based interactive voting system which allows the 300 conference attendees to ask questions, fill out surveys and leave even more feedback. This is also proving highly successful amongst the delegates as it is the perfect, non-intrusive, feedback system which is also fun to use.