Audi UK has commissioned Twofour to produce six new customer-focused infomercials highlighting upgrades across its model range in 2008. Twofour Communications has been working with Audi for over 10 years providing full-service expertise in consultancy, creative direction, scripting, camera crew, sound and lighting, in-house production, editing, encoding and hosting.

The 60-second infomercial produced for each model reflects the Audi brand through beautifully lit, clean, modern, glossy sequences and fluid blended tracking shots. The aim was to create a bright and trustworthy approachable tone; actor Samuel West provides voice over, scripted to provide specific detailed features of each car.

The new Audi A4 was shot in HD (high definition), benefiting from beautifully detailed polished shots, helping to communicate the brand values of Audi UK. High definition also provides more flexibility during post-production (editing process) and gives content greater longevity.

The finished product will be broadcast on the ‘Audi Channel’ 884, encoded for use on the brand’s website www.audi.co.uk and embedded into email and online marketing campaigns.

To find out more about Twofour Communications and its pioneering multi-media platforms, email enq@twofour.co.uk or call 01752 727400.

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