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Twofour produces powerful shock tactics film for Driving Standards Agency

News

26/03/2007
Twofour produces powerful shock tactics film for Driving Standards Agency

The Driving Standards Agency (DSA) has used a hardhitting film to explain what lies at the heart of its operation. The film, produced in less than a week, including scripting, casting, filming, edit and delivery - tells the story of a fatal accident from the perspective of a little girl. Her voice, heard over images of A&E staff desperately trying to save her father's life, provides the narrative of what can happen if you fail to maintain basic driving skills. The film was used in a presentation by the DSA's CEO to the Department for Transport's Driver, Vehicle and Operator Group. It will now form part of the DSA's external and internal communications, a powerful reminder of the importance of safe driving.

View the film

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© Twofour Group 2007