Twofour scooped IVCA LiveCom Awards for 'The Audi Experience - At The Goodwood Festival of Speed' in two categories.  It was highly commended in the Sports category coming second only to the BBC Sports Personality of the Year 2008 and was also highly commended in the Festival category.

The Audi Experience, created by Twofour, was a hi-octane mix of interactive experiential installations and live shows (hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish). In between shows there was a cinema experience as well as interactive kiosks to test visitors’ Audi knowledge, an interactive wall looking at aerodynamics and the new Audi R8 cutaway which provided an insight into the secret of Audi’s success.

Jane Bown, Events and Internal Brand Manager for Audi UK said: ‘With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to!  We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way.  Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together.

The IVCA Livecom Awards® are the only awards of their kind to focus solely on live events and experiential marketing and to celebrate creativity and effectiveness both nationally and internationally.

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