'Setting the record straight', a short, gritty viral video produced by Twofour for Diabetes UK has been launched this week. The two-minute film video aims to show school children and young people about Type 1 diabetes, and to dispel common myths and stop young people with the condition experience bullying based on ignorance and misconceptions. It shows a group of teenagers in a classroom teasing a girl for reasons unknown to viewers. The girl then turns to the camera and explains that she has Type 1 diabetes.

"The anti-bullying viral video is a different way of letting young people know more about Type 1 diabetes and helping them understand that other young people with the condition should not be singled out or victimised." said Amanda Neylon, Digital Media Manager at Diabetes UK.

"We know that young people are especially receptive to new technologies and we are always keen to use the internet and social networking sites to communicate with them."

Aimed at young people, the video is designed to be shared among family and friends. The film is available on Diabetes UK’s YouTube channel, pages on social networking sites such as Facebook, MySpace and Bebo, and on the Diabetes UK 'My life' website for teenagers with diabetes - http://www.diabetes.org.uk/Guide-to-diabetes/My-life/Teens/Fun-stuff/Setting-the-record-straight

There is also a news story about the video on the BBC News website. http://news.bbc.co.uk/1/hi/health/8082456.stm

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