For information:

Amanda Wood
HEAD OF PRESS TWOFOUR GROUP

TEL: +44 (0)1752 727 400
EMAIL: amanda.wood@twofour.co.uk
News
Latest news from Twofour Communications
news item
06 : 08 : 2009
Driving Standards Agency enlists Twofour to help promote its Enhanced Rider Scheme campaign
Twofour

Twofour has been continuing its work with the Driving Standards Agency by helping them devise and produce an online and social networking campaign to raise awareness of the Enhanced Rider Scheme for motorcyclists. The campaign, launched on the 20th July, will run for three months and features four biking Champions talking about their riding experiences and how they feel the ERS training has helped them. Their videos appear on a microsite designed and hosted by Twofour, from where visitors can talk to Champions on a number of different forums, view the videos on Youtube and follow the daily Tweet. Twofour also delivers weekly reports to the DSA showing the type of questions and issues being raised about the Enhanced Rider Scheme.