Following the success last year at the IVCA LiveCom Awards of our ‘Audi Experience – At the Goodwood Festival of Speed’, the project has been nominated again in this year’s main IVCA Awards. The ‘Audi Streamliner’, which was created as part of a live Audi brand experience, has been shortlisted in the ‘Experiential Events’ category.

The Streamliner is a virtual wind tunnel, allowing visitors to see how streamlined they are by making aerodynamic shapes of their own within the display. Their coefficient of drag was measured precisely - some took the streamliner challenge very seriously - removing bags, hats and sunglasses to improve their performance. The audience was families and car enthusiasts and the project helped celebrate 100 years of Audi.

The winners will be announced at the IVCA Awards ceremony on 26 March at The Grosvenor House Hotel.

The Audi Streamliner has also been shortlisted for a Media Innovation Award in the Live Event category. The MIAs will be presented at a ceremony taking place on 18 March.

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