This year marks the 100th anniversary of the global luxury automotive company, Audi.  As a major sponsor of the Goodwood Festival of Speed 2009, Audi has enlisted Twofour Communications to design and produce the Audi Experience – an auditorium style venue designed to engage, entertain and wow thousands of visitors between Friday 3rd and Sunday 5th July 2009.

Kent Upshon, Senior Producer says ‘We are delighted to be working with Audi for its 100th celebration as we have a long-standing relationship and passion for the brand which we will be bringing to life at this spectacular event.’

Twofour is using a mélange of TV heritage and high production value skills along with interactive experiential installations, live stage shows, a cinema experience and expert event management to provide a complete one-stop-shop for Audi UK.

The Audi experience will feature live shows throughout the day hosted by and including celebrities Sir Bobby Charlton, Ben Fogle and Audi racing drivers such as Allan McNish.  In between shows there will be a cinema experience along with interactive kiosks to test your Audi knowledge –, an interactive wall looking at aerodynamics, the Audi merchandise shop and the new Audi R8 cutaway giving an insight into the secret of Audi’s success!

Twofour will also capture all this fun and entertainment on film and provide content for the Goodwood Big Screens to ensure everyone catches a piece of the action.

Jane Bown, Events and Internal Brand Manager for Audi UK says, "With 100 years of Vorsprung durch Technik behind us, we had a lot to live up to!  We wanted to make sure that we used the latest innovative technology to tell the brand story so far in an original way.  Twofour came up with some great technologies to enable us to do this and have been an excellent addition to the project team here at Audi UK that have pulled this event together."

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