Twofour’s Press and Media Audit service is designed to identify the strengths and weaknesses in an organisation’s public relations activities and provide constructive recommendations to help it make the best use of the media. The audit will look at current perceptions of the company, who is the face of the company, how it uses the press proactively and how it reacts to specific issues. The audit will also consider press release material, press targets, internal communications and staff training and, by measuring and analysing press coverage, it will provide post audit information on the success of any media activities.