Twofour worked with Appleby Westward to produce a communications tool for SPAR’s south west franchises to engage and inspire the managers in a new and innovative way. The multi-purpose, interactive resource has been designed with different audiences in mind, but is focused on providing up to date, need to know information to store owners and retailers within the SPAR family. The interactive CD-Rom covers topics such as marketing, reinvestment, shopping trends, business development and much, much more. Content is centred around plain-speaking, engaging video clips and is backed up by other resources including calendars, presentations, images and slides to reinforce core messages, all delivered through a dynamic and fun interface designed to make users want to explore the content.

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