Twofour partnered with the Press Association, the UK’s national news agency, to provide coverage for Philips' new Look Hot Everyday website. As the Official Garment Care Partner to London Fashion Week, Philips commissioned a series of glossy online films, shot and edited by Twofour. These films demonstrated Philips' role in the event, whilst providing fashion entertainment and cleverly engaging the consumer with the product - from the garment care 'Refresher Service' they offer to designers, to the personal shopper make-over experience open to the public. Viewers were given style and garment care tips from designers, stylists, fashion journalists, models and the visiting public on how to look hot every day, as well as an exclusive behind-the-scenes look at the glamour and the graft behind the world's premier fashion event and all the newest trends hot off the catwalk.

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