To accompany the launch of Habitat's Autumn/Winter collection, Twofour, in collaboration with OMD Fuse, produced a range of content entitled Every Product Tells a Story. This was featured as vodcasts on the Habitat website, and used internally as a training aid. A series of short films featured nine designers and explored the inspiration behind their products - included was a 30 second promotional "teaser" about Biba founder Barbara Hulanicki; two short, graphic heavy 'idents' that were used to top and tail programmes such as Location, Location, Location on Channel 4 On-Demand; as well as a 10 minute version featuring all nine designers, which was looped and used in-store and in Habitat window displays.

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