At a time when technology is reducing the impact of spot advertising, broadcasters and brands are finding new ways to work together. One innovation is advertiser funded programming - TV programmes which combine the marketing objectives of the commercial sponsor with the editorial needs of the broadcaster. Twofour's connections with both brands and broadcasters make the agency the leading UK provider of AFP.

---

Case study: Hot Shots for Epson and Discovery Real Time

Epson was looking for a TV series that would identify Epson printers with great photography and encourage digital photographers to print out their work. The result was Hot Shots, a ten part series of TV masterclasses given by top photographers - including the late Lord Lichfield in his last TV appearance.

Presented by Amanda Lamb, Hot Shots received audience figures of over 800,000 when it was broadcast on Discovery Real Time at the end of 2005 - three times higher than anticipated.

Click here to view a clip from Hot Shots

Find out more about about Twofour's AFP and Convergent TV solutions