The media is everywhere these days. The explosion of channels, online podcasts and blogs and the ability for us all to have websites and record opinions make the media omnipresent.

For any organisation, understanding the media and how it all works is vital, having a media strategy essential and being able to talk to the media effectively ensures your agenda gets across.

Whether you are reacting to journalists coming to you, or being proactive with your own good news story to get across, there are specific techniques and methods to know.

The Twofour Academy has offered media skills training and PR planning and advice from the standpoint of using highly experienced practicing journalists. The team are all specialists in their own fields - covering Press, Radio, TV and Online.

Our highly practical sessions include focused discussion of media policy - what are the stories your organisation wants to get out there?

With the Twofour Group offering digital communication solutions, the Academy's consultation services compliment this experience and knowledge.

Recent projects include :

• Northcliffe Publications - METRO - media skills for senior personnel and a pro-active campaign
• Capgemini UK - regular training for senior IT project managers
• Federation of Small Businesses - residential training weekend for 40 UK delegates
• CHEP - training and pro-active media strategy for one of Europe's largest pallet logistics company
• RUSI - media training for world ranking NGO UK based Security and Military Strategy Advisors
• British Heart Foundation - training for UK local radio campaign to promote Charity shops

View an introduction to Media Skills