• 52% of companies have no business continuity management plans (CMI Report Mar 2007)
• Of those that do, 60% have never tested them and when they do 80% discover their plans have major flaws. (Survive 2006)
• Typically business interruption insurance covers only 60% of any losses incurred (PWC 2006)

Should your organisation face a major incident, you only have a 20% chance of surviving as a business afterwards unless you have a business continuity plan, TRAIN your people in its use and TEST the plan. (Business Continuity Institute 2007)

And while you are fighting to survive, the media will be on your doorstep demanding answers. If you don't answer them, they'll ask elsewhere - or make it up.

The Twofour Academy, part of the Twofour group, one of the largest production bases in the UK, has joined forces with MSD International to provide a unique comprehensive service that incorporates sophisticated media skills consultancy with effective business continuity management.

MSD are a long-established (15 years) consultancy which specialises only in business continuity management (planning, training, exercising and testing). MSD clients include major government departments (MOD, BERR (DTI as was), HMRC), major banking, financial and insurance institutions, law firms, trust companies, manufacturers (Hi tech, food, pharmaceuticals) and a range of smaller businesses some with as few as 5 employees. The MSD philosophy is to help organisations develop robust, user-friendly business continuity plans, and then train their staff to be confident in using the plans and to exercise and test the plans to ensure they will work in the event of a significant incident affecting their business. MSD specialises in the people aspects of incidents.

Let us discuss your specific requirements and provide an intelligent approach to what provisions you should be thinking about, how to test them, and how deal with the added strain of the Media, and get the best PR you can. Only then will you probably continue as a business.